Superdry AW14 press day
Apr16

Superdry AW14 press day

Now, many of you will have probably read my LCM article on Superdry’s big debut, but the other week I got chance to get hands on with the new collection at the Superdry AW14 press day. The clothes were just as impressive close up, the fabrics were strong, the cuts are clean and the design is progressing into a new age for the brand. Yes, the collection is still built on the fashion of logo tee’s and branded garments, but the...

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Fashion in Conversation: Tom Ford with Kirvana Balfour
Apr14

Fashion in Conversation: Tom Ford with Kirvana Balfour

Last week I took one step closer to achieving a life-long goal, meeting Tom Ford. I was lucky enough to get a place at a talk with Mr Ford at the Apple store on Regents Street, London, hosted by Creative Director, Kirvana Balfour. I was a mere 10 ft away from the men, so close I could almost smell him (yes, I know I am getting weird but I don’t care, I idolise him). He looked as handsome in person as he does in his endless string of...

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Fashion LOLs: Just Farah Laugh
Apr10

Fashion LOLs: Just Farah Laugh

As part of it’s new Citizens of Farah initiative, menswear label Farah takes its devoted followers on the road with the launch of its first comedy night ‘Just Farrah Laugh’. I always find it interesting to see how brands develop their communities with the ever-changing landscape of retail and customer relations. More and more, brands are finding off-the-beaten-track ways to engage with their audiences and provide...

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Exclusive: Nike Free 2014 running trainers and NikeiD
Mar30

Exclusive: Nike Free 2014 running trainers and NikeiD

Revolutionise your run with Nike Free 2014 and NikeiD As many of you know, I’m a bit of a health nut – I love my gym time. I also love to run; there is not better therapy, in my eyes, than getting on that treadmill or hitting the open track and just running. So you can imagine my excitement last week when Nike invited me down to check out their new Nike Free 2014 range and try out customising a pair for myself – ahead of the...

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Places to eat in London
Mar28

Places to eat in London

JACKSON & RYE Soho, London Wondering what places to eat in london? Chad Armstrong reviews one of the most talked about kids on the block in the heart of London’s Soho. Soho has been undergoing a revival in recent years. Smaller fashion brands such as Percival, Sunspel, Wolsey & boutiques like Machine-A have returned. Similarly the cheap takeaways and dull chain restaurants have moved on to be replaced by a succession of...

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Forbes and Lewis men’s bags
Mar07

Forbes and Lewis men’s bags

The new Forbes and Lewis men’s bags collections offers contemporary style in timeless packages. Long-term followers of The Science of Appearance will no I’m a big fan of Dorset-born label, Forbes & Lewis. I first got in contact with them over a year a go when I was first asked to review their debut collection of men’s accessories. You can read my first review in my Master the Art of the Man Bag blog post. The...

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