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His star is on the rise since his turn in blockbuster The Hobbit and now Hollywood heartthrob Luke Evans is on the promo tour for his latest lead role in Dracula Untold, the latest reworking of the classic vampire story. As part of his promo tour, Luke stopped off with WWD for a photoshoot and a chat about all things hobbit and fang-tooth related. And the results are great.

The shoot was style by fashion editor Alex Badia with Rodolfo Martinez at the helm of the photography. Talking about his roles and his latest work, Evans says “I’ve been building up roles for six years. This is my 20th-something movie. And they’ve been bigger and bigger and this year I’ve got two of the biggest movies of my career so far. So, you know it’s all going in the right direction.”

It’s a beautiful shoot with Evans wearing some iconic labels including Valentino, Berluti, Tom Ford, Burberry and Mulberry (are you as jealous as I am?). Luke looks great in the whole shoot, man that guys is good looking, lucky git! I do think they have made him look a little older than his 35 years, but not in a bad way and there’s no denying the man’s got genetics on his side. I’m likng the shorter hair on him too, it makes him look masculine, refined and incredibly dapper.

See the whole shoot here

How about a little mid-week pick me up? I give to you, Scott Eastwood for BOSS Hugo Boss’s latest campaign.

The youngest son of Hollywood legend Clint Eastwood, Scott smoulders in the black and white campaign, channeling everything that is old Hollywood hotness with a new and modern aesthetic.

Eastwood covers the ready-to-wear, eyewear and the watches collection in a series of I-can’t-stop-staring images that make you go week at the knees having clearly inherited his father’s looks and charm.

Hugo Boss creative director, Jason Wu says, “I love how much he looks like his father, who is absolutely legendary,’ he said. ‘And he has this classic sensibility that feels completely modern at the same time.”

“It was very important that the first campaign was character-driven,’ said Mr Wu, adding: ‘The idea of Boss menswear is keeping up tradition. Scott is all about channeling old Hollywood.”

The new collection focuses on a series on modern pieces made from quality fabrics and meticulous attention to detail. This is my kind of style – contemporary, minimal with a sense of formality mixed with a casual aesthetic that transcends seasonal trends for timeless appeal.

The campaign was shot by photography duo Inez & Vinoodh and styled by Jo McKenna. It was originally shot in colour but it was during editing that they decided to opt for a more puristic finish in black and white to add character.

Click to see the full campaign

“Fashion is about dressing according to what’s fashionable. Style is more about being yourself” – Oscar de la Renta

“You can fail at doing what you don’t want, so you might as well take a chance on doing what you love.”

These are the words of Jim Carrey.

Hands up who was surprised to see that good ol’ Ace Venturer turns out to be full of amazing wisdom?!

A bit of back story to the quote – Jim was talking about his father, who he says was an incredible comedian, and yet put his love aside to take the safe career in order to support his family. Years down the line he was made redundant from that unwanted carer and the family found themselves doing whatever they could to survive. So when it became Jim’s turn to forge a career, he knew there was only one thing he wanted to be.

I always feel sad when I hear people complaining about their job – and I’m not talking about complaining like “Oh, it was a tough day today”, I am talking about genuine complaining stemming from true unhappiness. So many people are in jobs they can’t stand, but stay out of fear of leaving, fear of trying something else, or they are they because it’s safer and pays well.

I’m very fortunate to be able to say I absolutely love my job, it may not pay the best, there may be long hours and intense deadlines and lots of stress (like many other people’s jobs), but I love it. I work in an industry I only ever thought would be a pipe dream.

But this wasn’t always the dream I had.

Make that change with these four questions…

I was actually inspired by the BritishBeautyBlogger to write this post. She has a great site and I love seeing what she’s reading. So I thought I would have a go too.

One of the biggest sins of writers, in my opinion, is when they don’t read. So many of my writer friends admit to not reading, ever. Now I am clearly not talking about magazines, online posts etc. I mean real books. Novels, biographies etc. It is through reading that we expand our minds and our understanding of words.

But I must admit to you that I am a hypocrite. I barely read. I have this belief and I don’t even adhere to it myself. As a Drama and Theatre and Classical Civilisations student (as well as English through A Levels) I had to read so much required texts that I lost the ability to read for pleasure. That’s not to say I didn’t read some amazing books during university, but it meant I stopped picking up books to my own enjoyment during down time. And now? Now every time I have five minutes to myself, I can’t shake the feeling that I should use it to write or blog. (I’m on a 2 hour train to Dorset as I write this, perfect reading time but instead I am on my third post).

But this year, my resolution was to start reading more – my modest aim was one book a month. I actually started this last year but failed having only read two books. This year was going to be my year. I bought a kindle to see if that would help me over carrying physical books and it’s now my met coveted possession.

After a shaky start, I found my stride and I am happy to say I am on my 12th book already. WINNING.

So what and I reading?

Take a look at a smouldering Sean O’Pry as he models for the NEXT Menswear Autumn/Winter 2014 lookbook.

Sean O’Pry is officially the world’s top earning male model, having succeeded David Gandy to the title, so it’s clear to see why everyone and anyone is trying to get their hands on this Canadian-born stud.

It’s a super slick campaign from next with some great essentials on offer than just urge you to go shopping. Using Sean was a smart move as his widely-known face is often associated with high-end brands and campaigns like Viktor & Rolf so he lifts the whole shoot to a new level.

The undeniably strong collection if grounded with some style basics, but it’s the knitwear and formal separates, especially that amazing navy coat with the contrast faux-fur collar that really makes the collection stand out on the high street.

I’m sold, and off shopping.

What do you guys think?

See the Lookbook

Primark has unveiled its Primark Harris Tweed collection as part of its Autumn/Winter offering.

I’m beyond excited to get my hands on this four-piece collection. This is the best value Harris Tweed that has EVER happened – at just £85 (95) for a jacket, and £30 (35) for a waistcoat. It’s one of those fabrics that every man needs in his wardrobe. It blends a great mix of sartorially sharp with a countryside comfort – the jackets are cut in a slim fit adding the the modern-classic update and finished in a herringbone or checked weave. The capsule collection also features the iconic certification label with signature orb logo for an official authentication stamp.

Read about the tweed

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